WHAT WE DELIVER
01 Marketing strategy
02 Branding, identity and design
03 Digital and campaign development
04 Training, facilitation, virtual CMO
Using a fractional model we put together the right team tailored to your needs. With no overheads you pay only for the expertise you need. Nothing else.
We work with start-ups, scale-ups, small and medium-sized businesses, as well as established businesses needing flexible marketing capability to achieve their goals.
01
Marketing strategy
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B2B and B2C
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Insights, brand and marketing strategy
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Comms and PR strategy
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Social media content strategy
Get the thinking and approach right based on marketing evidence and best practice effectiveness
02
Branding, identity and design
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Brand story development
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Visual and verbal brand identity - naming, logos, colours and brand guidelines
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Collateral design and presentation templates
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Photography and video content
03
Digital and campaign management
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Website creation and optimisation
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Social media content creation and management
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Full funnel advertising campaigns across key social channels - Google, Meta, LinkedIn and TikTok
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Execution for other media channels
04
Marketing leadership,
training and facilitation
We can act as fractional resource to provide experienced leadership and guide execution without being an FTE.
We also provide investor pitch support, presentation skills training, media training, leadership training and workshop facilitation.
ABOUT US
Murray Streets set up filament to help businesses looking for expert marketing in flexible, lower cost ways.
Murray draws on his rich experience working across telco, banking, automotive, tech, franchises, fmcg, social and behaviour change to support clients with effective thinking and execution.
Using a fractional model Murray works alongside a portfolio of trusted specialists in their fields.
WHY FILAMENT?
Pay for our expertise and nothing else
How we work with our clients makes us different. We blend pragmatism with experience to ensure you get effective advice and execution.
01
We listen and assess first
We diagnose and understand your business need or challenge.
02
We assemble the right expertise
Work directly with best-in-class professionals with a single contact for project management and one invoice.
03
Pay for the value you need
We can work on a project basis or engage on a longer term program of work. Flex from project to a retainer if it makes more sense to do so.
A few happy clients
We engaged filament to help bring Ternary out of stealth, build our profile ahead of significant technology milestones and prepare for our forthcoming Series A investment round. The team took the time to understand our solution and then helped us define how we tell our story across our new website, customer and investor materials, social content and media engagement. We've been delighted with the partnership.
Sean Molloy
Co-founder and CEO, Ternary Energy
A few happy clients
The team at filament took our directors and senior leaders on a phased strategy and design journey. They developed a compelling brand story, new name and distinctive identity that positions us superbly to engage our partners, landowners and customers. The team balances business understanding and engagement with high quality brand design and executional support throughout.
Scott Pollard
Head of Business Development, Nateva
A few happy clients
Filament helped us reset and reorganise our marketing plans and execution to build both our brand visibility in market and help us generate service leads for our franchise network using social content, video storytelling and radio. Murray's experience and advice were invaluable in helping the business get the most from our marketing.
David Serville
CEO, CC Group
