Heavyweight marketing expertise in lightweight ways

Heavyweight
marketing expertise
in lightweight ways

Tailored skills. No overhead.

Heavyweight
marketing expertise
in lightweight ways

Tailored skills. No overhead.

WHY FILAMENT?

Pay for our expertise
and nothing else.

How we work with our clients makes us different. We blend pragmatism with experience to ensure you get effective advice and execution.

We assemble the right expertise

Work directly with best-in-class professionals with a single contact for project management and one invoice.

Pay for the value you need

We can work on a project basis or engage on a longer term program of work. Flex from project to a retainer if it makes more sense to do so.

ABOUT US

Murray Streets set up filament to help businesses looking for expert marketing in flexible, lower cost ways.

Murray has worked with clients across the UK, Australia and New Zealand holding senior leadership roles at Saatchi & Saatchi, FCB and Dentsu.

He brings his rich experience working across telco, banking, automotive, tech, franchises, fmcg, social and behaviour change to support clients with effective thinking and execution.

Using a fractional model Murray works alongside a portfolio of trusted specialists in their fields.

WHAT WE DELIVER

01 Marketing strategy

02 Branding, identity and design

03 Digital and campaign development

04 Training, facilitation, virtual CMO

We put together the right team tailored to your needs.

With no overheads you pay only for the expertise you need.

Nothing else.

We work with start-ups, scale-ups, small and medium-sized businesses, as well as established businesses needing flexible marketing capability to achieve their goals.

Marketing strategy

• B2B and B2C
• Insights, brand and marketing strategy
• Comms and PR strategy
• Social media content strategy

Get the thinking and approach right based on marketing evidence and best practice effectiveness

Branding, identity and design

Brand story development
Visual and verbal brand identity - naming, logos, colours and brand guidelines
Collateral design and presentation templates
Photography and video content

Digital and campaign management

Website creation and optimisation
Social media content creation and management
Full funnel advertising campaigns across key social channels - Google, Meta, LinkedIn and TikTok
Execution for other media channels

Marketing leadership,
training and facilitation

We can act as fractional resource to provide experienced leadership and guide execution without being an FTE.

We also provide investor pitch support, presentation skills training, media training, leadership training and workshop facilitation.

A few happy clients
We engaged filament to help bring Ternary out of stealth, build our profile ahead of significant technology milestones and prepare for our forthcoming Series A investment round. The team took the time to understand our solution and then helped us define how we tell our story across our new website, customer and investor materials, social content and media engagement. We’ve been delighted with the partnership.
Sean Molloy
Co-founder and CEO, Ternary Energy
A few happy clients
The team at filament took our directors and senior leaders on a phased strategy and design journey. They developed a compelling brand story, new name and distinctive identity that positions us superbly to engage our partners, landowners and customers. The team balances business understanding and engagement with high quality brand design and executional support throughout.
Scott Pollard
Head of Business Development, Nateva
A few happy clients
Filament helped us reset and reorganise our marketing plans and execution to build both our brand visibility in market and help us generate service leads for our franchise network using social content, video storytelling and radio. Murray's experience and advice were invaluable in helping the business get the most from our marketing.
David Serville
CEO, CC Group

A few happy clients
We engaged filament to help bring Ternary out of stealth, build our profile ahead of significant technology milestones and prepare for our forthcoming Series A investment round. The team took the time to understand our solution and then helped us define how we tell our story across our new website, customer and investor materials, social content and media engagement. We’ve been delighted with the partnership.
Sean Molloy
Co-founder and CEO, Ternary Energy
A few happy clients
The team at filament took our directors and senior leaders on a phased strategy and design journey. They developed a compelling brand story, new name and distinctive identity that positions us superbly to engage our partners, landowners and customers. The team balances business understanding and engagement with high quality brand design and executional support throughout.
Scott Pollard
Head of Business Development, Nateva
A few happy clients
Filament helped us reset and reorganise our marketing plans and execution to build both our brand visibility in market and help us generate service leads for our franchise network using social content, video storytelling and radio. Murray's experience and advice were invaluable in helping the business get the most from our marketing.
David Serville
CEO, CC Group